The Microlesson Marketing Bundle

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$99.00
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Recorded Webinars Included in This Bundle:

  • WEBINAR #1: How To Write a Marketing Plan for Your Nonprofit (in Micro Lessons
  • WEBINAR #2: How To Make Your Cause Memorable: Nonprofit Marketing Strategies and Tactics (In Micro Lessons)
  • WEBINAR #3: Better Messaging = Better Results: Creating a Nonprofit Brand that Compels People to Action (Micro Lessons)
     
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Over 95% of the People Who Attended These MicroLessons Rated Them As Great to Excellent

 

A Look Inside This Webinar Bundle:

WEBINAR #1: How To Write a Marketing Plan for Your Nonprofit (in Micro Lessons)!   WEBINAR #2: How To Make Your Cause Memorable: Nonprofit Marketing Strategies and Tactics (In Micro Lessons)
  1. How to create the right cross-functional team of colleagues and experts to write a plan
  2. How to gather the necessary data to assess the market potential
  3. How to create a S.W.O.T. analysis
  4. How to align your plan with the vision, mission, and scope of your organization
  5. How to select the appropriate segmentation of your audience
  6. How to write a detailed target audience description
  7. How to create a consumer value proposition for the nonprofit organization
  8. How to outline implementation details of your plan
  
  1. How to navigate the marketing lifecycle.
  2. Set strategic constraints to prioritize your marketing investments.
  3. How to identify your unique differentiators.
  4. The process for embracing storytelling with marketing.
  5. How to match the content format to the message you’re sharing.
  6. How to evoke emotions from marketing messages in a thoughtful way.
  7. How to embrace consistency with your publishing efforts.
  8. How to highlight the individual impact of each supporter.
  9. How to pitch the media to gain coverage for your nonprofit.
  10. How to set up effective partnerships with influencers and other organizations.
  11. How to thank donors in creative ways to foster advocacy.
PLUS, Bonuses Included in Webinar #1:   PLUS, Bonuses Included in Webinar #2:
  1. The Micro Lessons Slides
  2. S.W.O.T. Analysis Template
  3. Target Audience Description Template
  4. Positioning Statement Template
  
  1. Micro Lessons Slides
  2. Worksheet on Setting Constraints
  3. Guide to Identifying Differentiators
  4. Pitch Log
  5. Pitch Email Template
     
WEBINAR #3: Better Messaging = Better Results: Creating a Nonprofit Brand that Compels People to Action (Micro Lessons)    
  1. Why storytelling is the best framework for communicating
  2. How to drive impact by helping donors’ and partners’ achieve their goals 
  3. How to simplify your messaging around three core principles
  4. How to reboot your homepage for better engagement
  5. How to structure efficient and effective emails, letters, presentations, and more
    
PLUS, Bonuses Included in Webinar #3:    

 

  1. Setting the Stakes Worksheet
  2. The Advocate Arc Worksheet
  3. Rebooting Your Homepage Worksheet
    

 

About Your Topic Experts:

Drew Boyd is a 30-year industry veteran. He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development. Today, he trains, consults, and speaks globally in both the private sector and nonprofit sector in the fields of marketing strategy, innovation, and persuasion. 

He is an associate professor of marketing and innovation at the University of Cincinnati. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business. He is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results, a best seller now in seventeen languages. He just released his newest book, Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants.  

Brian Honigman is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content marketing, and social media. Brian is an adjunct professor at New York University's School of Professional Studies, an instructor at CharityHowTo and LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the Next Web. Named a "digital marketing expert" by Entrepreneur and a "top social media pro" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, People Magazine, Thomson Reuters, the Weather Company, Asana, and Sprout Social.

Tim Whitney has over 25 years of experience working with nonprofits of all sizes and missions, assisting with branding, messaging, design, website development, video production, email marketing strategies, grant writing, and policy and program development. He’s also a lawyer, a movie nerd, and an Emmy-nominated documentary director.

For more on nonprofit marketing and communications, check out these webinars.