Text For Good: Building a Nonprofit Text Messaging Program V2

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Texting is seriously underutilized by nonprofits. The organizations doing it well are really standing out, deepening supporter relationships, and celebrating a stronger ROI than on any other channel. Join Amanda Speer with Mission Generosity and Caroline Griffin with Marketer on a Mission for a workshop series to launch or grow your nonprofit’s SMS/MMS program.

About the workshops

This 3-part workshop series is designed to help your nonprofit confidently launch (or clean up) your SMS program—guesswork removed. We cover how to choose the right texting platform and budget for this channel, tactics to ethically grow and re-engage your phone numbers, and a realistic content calendar with examples.

What you’ll receive

  • 3 workshop recordings, yours on demand
  • The accompanying slide decks
  • An editable content calendar

Inside the series

Three sessions, three outcomes for your SMS program

Session 1

Choose the right platform — and budget for it

You’ll learn which SMS platform is right for your organization based on pricing, features, and CRM integration, and how to budget for both the platform fees and messages themselves.

Session 2

Grow your list and revive dormant numbers

You’ll make a two-pronged plan to ethically collect new phone numbers and re-engage existing phone contacts, finally turning your dusty numbers into an active and growing revenue source.

Session 3

Map out what to send, and when

You’ll learn about automated text journeys for new supporters and donors, and take inspiration from examples to fill in your own SMS/MMS calendar, following a proven cadence and content mix.

“I have benefited so much from this class. I appreciate all the teaching and sharing you both did, Caroline and Amanda! I am so ready to get started.”

Meghan Walsh, Executive Director, Roots Ethiopia

Meet your teachers

Illustration of Caroline Griffin and Amanda Speer, your workshop teachers

Caroline Griffin

Founded Marketer on a Mission in 2020. Caroline was formerly the marketing strategist at award-winning agency Mighty Citizen and the marketing & communications manager at a statewide nonprofit in Texas. She holds a master’s in marketing, a bachelor’s in communications, and a certificate in fundraising copywriting from the Institute for Sustainable Philanthropy.

Amanda Speer

Leads strategic partnerships and growth initiatives at Mission Generosity, where she helps nonprofits and social impact organizations build scalable revenue and engagement engines. Her work focuses on integrating mobile-first communication, strategic alliances, and demand generation strategies that drive sustainable growth across the nonprofit sector. Amanda has over a decade of experience working with nonprofits of all sizes.

Don’t let overwhelm hold you back from one of the most lucrative fundraising channels.

We’re here to guide you.

let's text for good