Course level - Beginner
Do your website, newsletter, social media, PR and all the other communications you produce feel like a racing treadmill that’s wearing you out but taking you nowhere fast? You aren’t alone. Nonprofit communicators are now publishers and broadcasters – in other words, media moguls, but without the mogul budget and staff!
You might be wondering if it is possible to get a grip on your communications plan, so that you can catch your breath, while still effectively engaging your community and without missing out on anything big. The answer is, “Yes it is, if you are willing to make some decisions and work smart, six months at time.”
During this webinar recording, Kivi will preview a nonprofit content strategy and communications planning system that is the basis of her new book, “Content Marketing for Nonprofits: A Communications Path to Engaging Your Community, Becoming a Favorite Cause, and Raising More Money,”.
At the heart of this approach is what Kivi calls “mapping and merging.” First you map out the big events and milestones on the horizon, followed by your major story arcs for the next six months. Then you layer on the specific topics you want to be known for, blending in the topics your program participants and supporters are most interested in too.
In This Webinar Recording, You’ll Learn:
- How to create a multi-channel communications schedule you and your staff can handle
- How to develop a Big Picture Communications Timeline, a Core Topics List, and an Editorial Calendar – three documents that together make up your communications plan
- Kivi’s formula for how much to map out ahead of time and how much space to leave open on your calendar so you can merge in new or urgent ideas later
- How to blend what your nonprofit wants to say with what your supporters want to hear
- How to handle all the inevitable changes and distractions that come up and get in the way of your plans
Join us for the webinar to get all the details on how to put this approach to work for you!
Bonus! This webinar Recording also includes these extra downloads:
- Big Picture Communications Timeline Worksheet
- Core Topics List Worksheet
- Editorial Calendar Worksheets
This webinar recording is presented by Kivi Leroux Miller. Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and the author of "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause" and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.” Through training, coaching and consulting, she helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes the top-ranked on nonprofit communications at NonprofitMarketingGuide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country. After many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.