{"product_id":"new-stop-fundraising-alone-build-a-community-campaign-that-actually-works-v2","title":"Stop Fundraising Alone: Build a Community Campaign That Actually Works (Recording)","description":"\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYou work incredibly hard to keep your mission moving forward. But when it comes to fundraising, many  nonprofits are doing it alone — making all the asks, running all the campaigns, chasing all the donors. What if it didn't have to be that way?\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eGrassroots fundraising turns that model on its head. Instead of your organization carrying the entire weight, you activate your community to fundraise alongside you — deepening engagement, bringing in new donors, and building the kind of momentum that no single direct mail piece can replicate.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThis isn't a complicated, expensive strategy. It's about starting where you are, with the people you already have — and giving them the tools and the invitation to be part of something bigger.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDuring This Nonprofit Webinar Recording, You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to assess whether your community is ready to fundraise on your behalf — and what to do if you're not quite there yet\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to design and launch a peer-to-peer fundraising campaign from the ground up, including digital tools that make it easy for your supporters to raise money in their own networks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to recruit your \"First Five\" — the initial fundraising champions whose early momentum sets the tone for your entire campaign\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to find a compelling rallying point — a campaign concept, event, or challenge that gives your community something meaningful to rally around\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to identify joint fundraising opportunities with mission-aligned organizations so you can share resources, grow your donor pool, and reduce costs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to measure and celebrate your grassroots campaign results so you can refine your approach, celebrate community wins, and keep donors coming back year after year\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003ePeer-to-Peer Fundraiser Toolkit Template\u003c\/strong\u003e: \u003ci\u003eA ready-to-customize toolkit you can hand directly to your fundraising champions.\u003c\/i\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eGrassroots Campaign Planning Checklist\u003c\/strong\u003e: \u003ci\u003eA step-by-step checklist covering everything from identifying your rallying point and recruiting your First Five to launching your campaign and tracking results. Check it off as you go!\u003c\/i\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eCommunity Readiness Assessment\u003c\/strong\u003e: \u003ci\u003eA simple self-assessment tool to gauge whether your community is primed for peer-to-peer fundraising — and a guide for what to focus on if you need to build more engagement first.\u003c\/i\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003e\"First Five\" Fundraiser Recruitment Script\u003c\/strong\u003e: \u003ci\u003eA word-for-word outreach script for identifying and inviting your first cohort of community fundraisers — so you can build early momentum before your campaign even launches.\u003c\/i\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Webinar Slides\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Webinar Recording\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"background-color:transparent;color:#56b660;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eKelly McLaughlin | Founder, From Scratch Fundraising\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eKelly McLaughlin is specifically qualified to teach this webinar because:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe is a former community organizer who has spent her career activating communities to drive change — long before she applied those skills to fundraising.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe has personally run successful peer-to-peer and grassroots fundraising campaigns, including a capital campaign that raised $100,000 in $250 increments via P2P fundraising and a community event that quadrupled its prior fundraising record just two weeks into the campaign.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe is the founder of From Scratch Fundraising, a consulting practice specializing in helping small nonprofits build sustainable, community-centered individual giving programs using a grassroots approach.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe hosts the Fridays 4 Fundraising podcast, delivering weekly practical guidance for small nonprofit fundraisers.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eKelly McLaughlin \u003c\/strong\u003eis the founder of From Scratch Fundraising, a solo consulting practice dedicated to helping small and emerging nonprofits build individual giving programs that are sustainable, mission-aligned, and deeply community-rooted. Before launching From Scratch Fundraising, Kelly spent years as a community organizer and nonprofit fundraiser — work that instilled in her a firm belief that the most powerful fundraising doesn't come from slick campaigns or chasing big donors, but from the relationships we already have. Her services include one-on-one consulting, group coaching, and fractional Director of Development support. Kelly speaks nationally on fundraising strategy, grassroots fundraising, and preventing nonprofit burnout, and brings her signature warmth — and a healthy dose of baking metaphors — to everything she teaches. This webinar reflects the heart of her work: helping nonprofit leaders see that their community is their greatest fundraising asset.\u003c\/span\u003e\u003c\/p\u003e","brand":"CharityHowTo","offers":[{"title":"Default Title","offer_id":48060453519578,"sku":"McLaughlin - Recorded Webinar","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9090\/3099\/files\/grassroots-fundraising-webinar-image.png?v=1781544593","url":"https:\/\/charityhowto.myshopify.com\/products\/new-stop-fundraising-alone-build-a-community-campaign-that-actually-works-v2","provider":"CharityHowTo","version":"1.0","type":"link"}