{"product_id":"new-interactive-workshop-how-to-build-a-nonprofit-content-calendar-that-drives-engagement-v2-2","title":"New Workshop: How to Get Your Nonprofit Brand Ready for the Year Ahead: A Step-by-Step Guide","description":"\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eThis Workshop is Perfect for you if:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThis workshop is perfect if you're responsible for your nonprofit's marketing, communications, or development—often on your own or with a small team. Your materials may have been created by different people over the years and no longer feel consistent, or you're not sure whether your brand is accurately expressed. If you want to start the year with clarity, or make the case for branding-related tools or support, this workshop will give you a simple process to do it.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDuring This Nonprofit Workshop, You Will Create:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYou will create a Brand Review Action Plan for your nonprofit: a completed review of your key brand touchpoints, a short list of prioritized improvements, and three to five branding goals for the year ahead, each with a touchpoint, a way to measure it, and notes on the capacity and budget it needs. We won't fix every issue during the hour. Instead, you'll leave with the framework and priorities that make it easier to strengthen your brand all year.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDuring This Nonprofit Workshop, You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow to Know You Need a Brand Review:\u003c\/strong\u003e Discover the three areas of your brand that will determine you need a review. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow to Conduct an Annual Brand Review:\u003c\/strong\u003e Understand the process and how it reveals gaps, guides improvements, and sets up goals for the year ahead.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow to Evaluate Your Brand Positioning:\u003c\/strong\u003e Assess whether your mission, audience, and point of difference come through clearly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow to Review Your Brand Messaging:\u003c\/strong\u003e Assess your voice, story, calls to action, and the channels you use to reach supporters.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow to Audit Your Visual Brand: \u003c\/strong\u003eReview how consistently you use your logo, colors, fonts, and imagery across materials.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow to Identify Strengths and Weaknesses: \u003c\/strong\u003eMap what's working and what isn't for each touchpoint.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow to Prioritize Brand Improvements: \u003c\/strong\u003eDecide what to fix first based on importance, team capacity, and budget.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow to Set SMART Branding Goals: \u003c\/strong\u003eCreate goals for awareness, action, loyalty, and advocacy, with trackable KPIs. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow to Keep Your Brand on Track All Year:\u003c\/strong\u003e Choose a simple tracking system and schedule regular brand check-ins.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDuring This Nonprofit Workshop You Will Be Responsible For:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#222222;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003ePrior to the workshop: \u003c\/strong\u003eHaving access to your organization's key materials, such as website, social media, emails, donation page, and printed materials. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#222222;font-family:Roboto, sans-serif;font-size:16px;\"\u003eParticipating in the guided exercises and reviewing or filling out the worksheets\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#434343;font-family:Roboto, sans-serif;font-size:16px;\"\u003eNonprofit Brand Review Workbook, including: \u003c\/span\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#434343;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBrand Audit Worksheet\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#434343;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBranding Strengths \u0026amp; Weaknesses Worksheet\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#434343;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBranding Goal Worksheet\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#434343;font-family:Roboto, sans-serif;font-size:16px;\"\u003eReading List: Branding Books\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#434343;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Workshop Slides\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#434343;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Workshop Recording\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eLidia is specifically qualified to teach this webinar because:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe is a Certified Brand Strategist with 25+ years of experience who conducts brand strategy and visual identity projects for nonprofit clients.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe created the Essential Nonprofit Branding Toolkit, a self-guided resource that helps small teams clarify their brand strategy and create more consistent outreach.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHer branding work has been recognized by multiple GDUSA American Design Awards as well as featured in publications.  \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe has shared her branding expertise on podcasts such as the Inspired Nonprofit Leadership Podcast and presented for GiveCon, Cause Camp, and NTC. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe understands the realities of small nonprofit teams, including limited time, tight budgets and staff who create communications without branding and design training.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLidia Varesco Racoma is a Certified Brand Strategist and the founder of Lidia Varesco Design, a Chicago-based, woman-owned branding and marketing design studio. Since 2000, she has helped nonprofits, associations, and other mission-focused organizations clarify their stories and express them through strategic, consistent visual communications.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLidia's work spans brand strategy, visual identity, brand guides, impact reports, and fundraising materials. She regularly guides organizations of all sizes through brand reviews, helping them see how their brand is performing, where it falls short, and what to do next.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eIn addition to her client work, Lidia is a speaker and instructor who helps nonprofit professionals apply brand strategy and design principles to everyday communications. Her practical teaching style gives participants approachable tools, real examples, and clear, actionable next steps. She is a 10+ year member of the Association of Consultants to Nonprofits, where she has served on the board and currently serves as Marketing and Communications Co-Chair.\u003c\/span\u003e\u003c\/p\u003e","brand":"CharityHowTo","offers":[{"title":"Default Title","offer_id":68112049406170,"sku":"Varesco - Workshop","price":87.0,"currency_code":"USD","in_stock":true},{"title":"2027-02-10 13:00:00","offer_id":68113045061850,"sku":"Varesco - Workshop","price":87.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9090\/3099\/files\/New_Workshop_How_to_Get_Your_Nonprofit_Brand_Ready_for_the_Year_Ahead_A_Step-by-Step_Guide.png?v=1794250566","url":"https:\/\/charityhowto.myshopify.com\/products\/new-interactive-workshop-how-to-build-a-nonprofit-content-calendar-that-drives-engagement-v2-2","provider":"CharityHowTo","version":"1.0","type":"link"}