This Workshop is Perfect for you if:
This workshop is perfect if you're responsible for your nonprofit's marketing, communications, or development—often on your own or with a small team. Your materials may have been created by different people over the years and no longer feel consistent, or you're not sure whether your brand is accurately expressed. If you want to start the year with clarity, or make the case for branding-related tools or support, this workshop will give you a simple process to do it.
During This Nonprofit Workshop, You Will Create:
You will create a Brand Review Action Plan for your nonprofit: a completed review of your key brand touchpoints, a short list of prioritized improvements, and three to five branding goals for the year ahead, each with a touchpoint, a way to measure it, and notes on the capacity and budget it needs. We won't fix every issue during the hour. Instead, you'll leave with the framework and priorities that make it easier to strengthen your brand all year.
During This Nonprofit Workshop, You Will Learn:
- How to Know You Need a Brand Review: Discover the three areas of your brand that will determine you need a review.
- How to Conduct an Annual Brand Review: Understand the process and how it reveals gaps, guides improvements, and sets up goals for the year ahead.
- How to Evaluate Your Brand Positioning: Assess whether your mission, audience, and point of difference come through clearly.
- How to Review Your Brand Messaging: Assess your voice, story, calls to action, and the channels you use to reach supporters.
- How to Audit Your Visual Brand: Review how consistently you use your logo, colors, fonts, and imagery across materials.
- How to Identify Strengths and Weaknesses: Map what's working and what isn't for each touchpoint.
- How to Prioritize Brand Improvements: Decide what to fix first based on importance, team capacity, and budget.
- How to Set SMART Branding Goals: Create goals for awareness, action, loyalty, and advocacy, with trackable KPIs.
- How to Keep Your Brand on Track All Year: Choose a simple tracking system and schedule regular brand check-ins.
During This Nonprofit Workshop You Will Be Responsible For:
- Prior to the workshop: Having access to your organization's key materials, such as website, social media, emails, donation page, and printed materials.
- Participating in the guided exercises and reviewing or filling out the worksheets
You’ll Get These BONUS Materials:
-
Nonprofit Brand Review Workbook, including:
- Brand Audit Worksheet
- Branding Strengths & Weaknesses Worksheet
- Branding Goal Worksheet
- Reading List: Branding Books
- The Workshop Slides
- The Workshop Recording
About Your Topic Expert:
Lidia is specifically qualified to teach this webinar because:
- She is a Certified Brand Strategist with 25+ years of experience who conducts brand strategy and visual identity projects for nonprofit clients.
- She created the Essential Nonprofit Branding Toolkit, a self-guided resource that helps small teams clarify their brand strategy and create more consistent outreach.
- Her branding work has been recognized by multiple GDUSA American Design Awards as well as featured in publications.
- She has shared her branding expertise on podcasts such as the Inspired Nonprofit Leadership Podcast and presented for GiveCon, Cause Camp, and NTC.
- She understands the realities of small nonprofit teams, including limited time, tight budgets and staff who create communications without branding and design training.
Lidia Varesco Racoma is a Certified Brand Strategist and the founder of Lidia Varesco Design, a Chicago-based, woman-owned branding and marketing design studio. Since 2000, she has helped nonprofits, associations, and other mission-focused organizations clarify their stories and express them through strategic, consistent visual communications.
Lidia's work spans brand strategy, visual identity, brand guides, impact reports, and fundraising materials. She regularly guides organizations of all sizes through brand reviews, helping them see how their brand is performing, where it falls short, and what to do next.
In addition to her client work, Lidia is a speaker and instructor who helps nonprofit professionals apply brand strategy and design principles to everyday communications. Her practical teaching style gives participants approachable tools, real examples, and clear, actionable next steps. She is a 10+ year member of the Association of Consultants to Nonprofits, where she has served on the board and currently serves as Marketing and Communications Co-Chair.