If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials
For years, nonprofit marketers were told to drive traffic. Get the click. Send people to your website. Track the conversions.
But the rules have changed.
More and more, people are getting what they need without ever leaving the platform they’re on. And this is entirely by design.
Facebook suppresses posts with outbound links. Instagram barely allows them. Google now answers questions directly in AI-generated overviews often without sending visitors to your website at all.
This is what’s known as zero-click content: content that delivers value, answers questions, or builds authority without requiring the user to click elsewhere.
The result? You can create strong content and still see declining reach, fewer clicks, and little web traffic. It feels like you’re doing everything right, but getting punished for it.
This isn’t a temporary shift. It’s how social media and search are now structured to work. You can rely more heavily on paid promotion — or you can adjust your strategy to align with the new system.
In this BRAND NEW webinar, you’ll learn how to adapt your content strategy to this zero-click reality without chasing every algorithm update or doubling your workload.
Instead of fighting the platforms, you’ll learn how to create content that works with them. You’ll understand how to build visibility, authority, and engagement even when users never leave the platform and how to optimize your content so AI tools and search engines recognize your organization as a trusted answer.
During This Nonprofit Webinar, You Will Learn:
- What’s actually changing across the major social media platforms and what those changes mean for your work. We’ll do the homework and the video watching and the reading so you don’t have to. The time we’ll save you here is worth he webinar registration alone!
- How to adjust to the constant change using a more intentional, future-proof approach to social media
- What’s really driving trends right now and how to decide what’s worth paying attention to (and what’s not)
- How other nonprofits are using social media. We’ll share lots of real-world examples so you can see these trends in action.
- How to get better results without posting more, including when it makes sense to scale back your efforts
Love it or hate it, you have to figure out how to manage social media now and in the future. This webinar will help you get in the right frame of mind to do that successfully.
BONUS!
All registrants get a copy of What Nonprofits Need to Know About Social Media in 2026. This 30+ page e-book contains:
- Demographics
- How Often and Best Times to Post
- Character Limits and Recommended Image Sizes
- What to Post and Best Practices
- Other Trends to Keep an Eye on
Additional BONUS Materials:
- The Webinar Slides
- The Webinar Recording
About Your Topic Experts:
Kristina Leroux is the CEO and Community Engagement Manager at Nonprofit Marketing Guide where she helps nonprofit communicators find what they need to do their job better. She runs the All-Access Pass program, manages and contributes to the webinar and workshop series, manages the Nonprofit Marketing Guide Community, and runs the Nonprofit Marketing Guide blog to which she frequently writes including the popular #NPCOMMLIFE feature. If you have a question about anything at Nonprofit Marketing Guide, she’s your person!
Prior to coming on as a partner at Nonprofit Marketing Guide, she was a successful virtual assistant and worked with clients in the nonprofit sector like Network for Good and CharityHowTo moderating webinars, creating content, managing membership programs, and more.
She is a very active lazy person who enjoys working out and playing tennis and pickleball as well as binge-watching television shows and movies while eating really bad snacks. Kristina lives in Auburn, Alabama with her husband, three kids, two bonus kids, three rescue dogs and a cat who adopted her.
If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials