Organizations that have shifted to major gift fundraising are raising more money. Those that haven’t are falling behind.
In this 90-minute practical training, you’ll learn how major gift fundraising actually works — and what your nonprofit should start doing differently right away.
What You’ll Learn in This 90-Minute Training
This is not theory.
Brian will walk through the fundamental framework and best practices nonprofits use to build successful major gift fundraising programs.
$350 Total Value — Includes the Full Webinar ($129) Plus Bonus Materials
Register to learn and get:
How to Identify Major Gift Prospects
- Where major donors really come from
- Why wealth screening alone is not enough
- How to spot major donor potential inside your existing database
How Major Donor Relationships Actually Develop
- The biggest cultivation mistake nonprofits make
- What major donors expect from nonprofit leaders
- How relationships move from interest to serious giving
When and How to Ask for Larger Gifts
- How to know when the timing is right
- Why nonprofits wait too long to ask
- How to approach the conversation with confidence
How Small and Mid-Sized Nonprofits Build Major Gifts Programs
- What successful organizations do differently
- Realistic expectations and timelines
- What boards and leadership should be doing
You’ll leave with a clear understanding of how major gifts fundraising works and what your nonprofit should start doing now.
Bonus Materials Included
To help you apply what you learn, you’ll also receive several practical tools and resources. These materials alone can save nonprofits months of trial and error.
Bonus #1 Major Gift Prospect Identification Checklist
A step-by-step guide to help you identify potential major donors inside your existing contacts and community.
Value: $49
Bonus #2 Major Donor Cultivation Planning Worksheet
A simple framework for planning and tracking meaningful engagement with potential major donors.
Value: $59
Bonus #3 Preparing for the Major Gift Conversation Guide
Practical guidance to help nonprofit leaders prepare for major donor conversations and avoid common mistakes.
Value: $79
Bonus #4 Major Gifts Mistakes Nonprofits Make (and How to Avoid Them)
Brian shares some of the most common pitfalls nonprofits encounter when trying to build major donor relationships.
Value: $39
Bonus #5 Webinar Recording Access
If you can’t attend live or want to review the material again, you’ll have access to the full webinar recording.
Total Bonus Value: More than $350 in tools and resources included with registration.
Brian is one of the nonprofit sector’s leading experts on major gift fundraising. With more than three decades of frontline experience, he has personally solicited thousands of donors and helped organizations build effective major gift programs.
As a trainer, coach, and consultant, Brian works with nonprofit boards and development teams across the country and internationally to strengthen their fundraising strategy and unlock larger philanthropic gifts.