{"product_id":"how-to-use-instagram-for-your-nonprofit-to-engage-and-build-relationships-with-followers","title":"NEW! How To Use Instagram to Engage Your Community and Raise Awareness for Your Cause","description":"\u003ch2 style=\"text-align:center;\"\u003e\u003cspan style=\"color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/h2\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDoes your organization want to use social media to…\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eConnect with your target audience?\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eEngage and converse with that audience?\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eIncrease eyeballs and traffic to your website?\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eMobilize people to take action?\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eThen this 60-minute nonprofit webinar on social media for nonprofits is for you!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eInstagram - with its large user base and image-focused feed - is a wonderful platform your organization should be taking advantage of. Via Instagram, you can raise awareness, educate, interact with people, and potentially expand your nonprofit's donor base.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eInstagram is a place where conversations can be had and relationships built. The advantage of using Instagram over other channels is the visual component: Posting photos, images, and videos to engage an audience.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThis nonprofit training course will shine a spotlight on Instagram. If you’re not sure how to use Instagram as a fundraising and marketing tool or you’re already there but struggling to connect with users, attend this webinar and receive the knowledge and tools needed to succeed!\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDuring This Nonprofit Webinar on Instagram for Nonprofits, You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to cut through the content noise\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to stop me from scrolling past your post\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to find content to post\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to use hashtags to connect with new audiences\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to request and use User Generated Content\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to tell your organization’s story on Instagram, including the “story of one”\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to use Instagram Stories tools to create one-to-one connections and build relationships\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to incorporate video into your Instagram fundraising and marketing strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to measure Instagram success… and which data points are vanity metrics\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to get the whole team involved in your Instagram plan\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eWhether posting in the feed or in Stories, your Instagram posts should capture a user’s attention. Your goal? Build a community of people who want to learn more about your organization and become motivated to help out - whether as donors, volunteers, advocates or simply sharing materials with their network. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eBottom line: Fundraising and marketing are all about building relationships with individuals. This webinar will teach you how to use Instagram to do just that.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eContent ideas for Instagram posts\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to use the Instagram Stories tools to connect with and engage users\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe webinar slides \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe webinar recording \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eEphraim is specifically qualified to teach this webinar because he:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHas 2 decades of experience making sure fundraising and marketing work well together \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHas worn ALL the hats from CEO on down (and like you, have worn multiple hats at the same job) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHad a track record of helping NPOs build more relationships, raise more money, serve more people and have more impact in their community\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eEphraim Gopin\u003c\/strong\u003e spent almost two decades in the nonprofit sector wearing all the hats: CEO, fundraiser, alumni director, grant writer, event organizer, marketing and communications director. This included three years as communications director for a global family foundation, transforming them into\u003c\/span\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e a thought leader and positioning them as a leading voice for their key advocacy issue. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eEphraim is the founder of 1832 Communications, an agency that helps nonprofits build more relationships so they can raise more money, serve more people and have more impact in their community. Ephraim works on all aspects of nonprofit fundraising and marketing efforts, including crafting custom strategies and plans which help nonprofits successfully upgrade their online presence, boost their email fundraising and marketing, elevate their social media engagement and improve their marketing collateral. When fundraising and marketing work together, it's a beautiful thing!   \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eEphraim is the publisher of the popular daily e-newsletter Your Daily Dose of Nonprofit and the host of the Your Weekly Dose of Nonprofit podcast.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eIn his spare time, Ephraim is a new recipe cooker, 80s pop music master, a vocal and lifelong fan of Boston sports teams, a puzzle doer and a Looney Tunes lover. Ephraim is the proud father of three young adults, all of whom enjoy road trips with their dad but disapprove of how he takes selfies. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWhat Attendees Said about This Nonprofit Webinar for Nonprofit Professionals:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This webinar provided a lot of content for beginners in a \u003c\/span\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e60-minute\u003c\/span\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e webinar.  I have pages of ideas and actions I will take \u003c\/span\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003efor\u003c\/span\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e this class.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eChrista Van Strien, CureSearch for Children's Cancer\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“I learned new ways of engagement through this webinar. I am also happy \u003c\/span\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ewith\u003c\/span\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e the handout materials. The visual content makes it easier to implement what I learned.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eValencia Wood, The Mandala School\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Ephraim is very knowledgeable and enthusiastic, and his one-hour webinar is packed with content -- and bonus materials!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBrian Edwards, Partners in Schools\u003c\/span\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eFor more upcoming live webinars to aid your nonprofit professional development, please check \u003c\/span\u003e\u003ca href=\"https:\/\/www.charityhowto.com\/nonprofit-live-webinars\"\u003e\u003cspan style=\"color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003ehere\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003e. \u003c\/span\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"background-color:#ffffff;color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"CharityHowTo","offers":[{"title":"Default Title","offer_id":42752424149210,"sku":"Gopin - Live Webinar","price":77.0,"currency_code":"USD","in_stock":true},{"title":"2022-06-29 13:00:00","offer_id":42756961960154,"sku":"Gopin - Live Webinar","price":77.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9090\/3099\/products\/how-to-use-instagram-for-your-nonprofit-to-engage-and-build-relationships-with-followers-webinar-icon-10.png?v=1677775240","url":"https:\/\/charityhowto.myshopify.com\/products\/how-to-use-instagram-for-your-nonprofit-to-engage-and-build-relationships-with-followers","provider":"CharityHowTo","version":"1.0","type":"link"}