{"product_id":"how-to-attract-and-partner-with-corporate-sponsors-for-your-nonprofit-a-step-by-step-guide-recording","title":"How to Attract and Partner with Corporate Sponsors for Your Nonprofit: a Step by Step Guide (Recording)","description":"\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"color:#F28E19;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow to Attract and Partner with Corporate Sponsors for Your Nonprofit: a Step by Step Guide\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eA corporate sponsor can propel your nonprofit to the next level. But you need to select the right partner. Or, more precisely, get them to select you! Join us for this 90-minute recorded webinar on how to attract and partner with the right corporate sponsorships for nonprofits.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eVirtually every for-profit company, big or small, wants to enhance its reputation by supporting a good cause. Whether supporting a little league baseball team or running a global campaign about world hunger, “cause marketing” is how companies tie their business activities with the world of nonprofits. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAs a nonprofit organization, you can benefit tremendously from the support of a corporate sponsor. The right joint program could increase your revenues, raise your profile, build capabilities, and increase the reach of your good charitable work. Companies invest in these programs because it makes them more successful while helping support a cause. Done properly, cause marketing programs create a win-win-win scenario for everyone involved.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eIn this recorded webinar, you will learn how companies set up cause marketing programs so you can understand their point-of-view and determine where best to involve your nonprofit. By knowing their process of finding a nonprofit partner, you’ll be in a much better position to steer them your way. The key is to get your nonprofit on their “cause marketing radar” and convince them why you’re the best choice. Join this nonprofit training course to learn how to ask for non profit sponsorship and get the corporate sponsors for your nonprofit!\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eDrew Boyd is global keynote speaker on creativity, persuasion, and marketing strategy. During his 30 year career in industry, he has formed many strategic alliances, global joint ventures, and nonprofit sponsorships in the areas of healthcare and transportation. He is an associate professor of marketing and innovation at the University of Cincinnati, and he teaches a wide range of courses including “Marketing for Social Change.” \u003c\/span\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDuring This Nonprofit Webinar Recording, You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow your nonprofit can benefit from partnering with a corporation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow for-profit companies create “cause marketing” programs \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow for-profit companies identify and select a nonprofit partner\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow your nonprofit can attract attention from a potential sponsor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to develop your pitch statement to a potential sponsor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to set up the right partnership programs with a corporate sponsor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to promote the partnership through digital and traditional channels\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Cause Marketing Blueprint\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eFive Types of Cause Marketing Programs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAttribute Value Mapping Template\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Webinar Slides \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDrew Boyd is specifically qualified to teach this webinar because he:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eIs an Author, speaker, inventor, and podcaster • \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHas Extensive experience with cause marketing programs  for Nonprofits \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eIs the Former trustee of the Marketing Science Institute, a member of the Product Development \u0026amp; Management Association, American Marketing Association, National Speakers Association, and an affiliate of the Global Executive Learning Network.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDrew Boyd\u003c\/strong\u003e is co-author of \u003ci\u003eInside the Box: A Proven System of Creativity for Breakthrough Results \u003c\/i\u003e(2013) and author of \u003ci\u003eAdding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants\u003c\/i\u003e (2021). \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHe is a recognized authority, thought leader, educator, podcaster, and practitioner in the fields of innovation, persuasion, and marketing strategy. He is associate professor of marketing and innovation at the University of Cincinnati. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eDrew retired from Johnson \u0026amp; Johnson in 2010 after a seventeen year career in marketing, mergers \u0026amp; acquisitions, and international development. He founded and directed J\u0026amp;J's acclaimed Marketing Mastery Program, an internal “marketing university” benchmarked by companies such as GE, P\u0026amp;G, Kraft, and Merck. Drew’s focus was on raising competencies in the areas of strategic marketing, product innovation, and principles of persuasion. Of particular focus was teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans. Drew is an inventor himself, earning his first patent for a device that makes spine surgery easier. He holds seven patents in total.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eDrew is a former Trustee of the Marketing Science Institute, a member of the Product Development \u0026amp; Management Association, American Marketing Association, National Speakers Association, and an affiliate of the Global Executive Learning Network.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eDrew graduated from the United States Air Force Academy in 1976 with a Bachelors of Science Degree in Management Science and Operations Research. He earned an MBA from the University of Chicago graduating with High Honors. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWhat Attendees Said about This Nonprofit Webinar: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This webinar was interactive and provided relevant examples that helped illustrate how cause marketing works. It's very helpful to see \u003c\/span\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ethese\u003c\/span\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e examples, as they can inspire ideas for other organizations!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eMark Puskarich, Equality Florida\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This was one of the most useful webinars I have ever taken. Thank you.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSarah Poletto, The Blue Rose Foundation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Drew's presentation on cause marketing for sponsorships was spot on!   Comprehensive in scope and applicable for our desire to increase meaningful partnerships moving forward.  Bravo!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eGregory Carroll, \u003c\/span\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYouth Symphony of Kansas City.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“It was great! Provides a checklist to apply to sponsor partnerships \u0026amp; outreach.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBeau Blanchard, The California Film Institute (CFI)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Drew was very knowledgeable and helpful to a subject that we are currently trying to navigate!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eMadison Maves, American Legion Auxiliary\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Drew was extremely knowledgeable on this topic and provided actionable advice for nonprofits to secure meaningful corporate partnerships.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eRachel Ornstein, The Midwifery Education Accreditation Council (MEAC)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eFor more on nonprofit corporate sponsorships, check out \u003c\/span\u003e\u003ca href=\"https:\/\/www.charityhowto.com\/nonprofit-webinars\/corporate-sponsorship\"\u003e\u003cspan style=\"color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003ethese webinars\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"CharityHowTo","offers":[{"title":"Default Title","offer_id":39941798494373,"sku":"Boyd - Recorded Webinar","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9090\/3099\/products\/how-to-attract-and-partner-with-corporate-sponsors-a-step-by-step-guide-icon.png?v=1621610120","url":"https:\/\/charityhowto.myshopify.com\/products\/how-to-attract-and-partner-with-corporate-sponsors-for-your-nonprofit-a-step-by-step-guide-recording","provider":"CharityHowTo","version":"1.0","type":"link"}