{"product_id":"get-ahead-of-the-curve-how-to-build-your-best-ever-year-end-campaign-v2","title":"Get Ahead of the Curve: How to Build Your Best-Ever Year-End Campaign (Recording)","description":"\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eDoes the phrase \"year-end campaign\" already make your stomach drop a little? Are you bracing for another December spent piecing together appeals at the last minute, chasing down impact stats, and hoping you somehow hit your goal by New Year's Eve? \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYou're not alone. Most nonprofit professionals know a year-end campaign needs real planning, but by the time fall arrives, program demands take over and campaign planning quietly slides to the bottom of the list — until it's suddenly too late to do it well.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJoin Kelly McLaughlin for this 90-minute webinar recording where we'll show you step-by-step how to build a multi-channel year-end campaign now, while you still have the runway to do it right. You'll discover the exact goal-setting formula, channel mix, and storytelling approach that will activate your community; you’ll figure out what is worth doing and what you can skip; and walk away with a proven framework that turns your biggest fundraising push of the year into a calm, well-managed campaign instead of a scramble.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAt the end of this webinar, you'll have a clear roadmap and week-by-week timeline to launch a year-end campaign that raises more, with far less stress.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDuring This Nonprofit Webinar Recording, You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to set a realistic year-end fundraising goal using a simple growth-rate calculation — even if this is your first-ever campaign — and figure out weekly targets to track progress\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to choose the right mix of channels (email, direct mail, social, phone, peer-to-peer, events) for your organization's size, and connect them into one cohesive campaign hub\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to build out a full campaign timeline, from pre-launch donor cultivation through launch, through December 31, and into January to include stewardship\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to find and tell stories that show real impact, features a clear need, and reinforces your organization's values, instead of positioning your org as the hero\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to write fundraising copy that converts with SMART asks, the \"laws of attraction\" that make donors actually read your appeal, and formatting that survives a reader who only skims the first line and the P.S.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to build in course-correction checkpoints from the start, so a slow week in December is a minor adjustment instead of a five-alarm fire\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to close out the campaign with a stewardship and thank-you plan that sets up an even stronger ask next year\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eA \"Do the Math\" Goal-Setting Workbook (calculate your campaign goal in minutes)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eA Multi-Channel Campaign Timeline template (map your emails, mail, social, and calls week by week, starting in November)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eA Pre-Launch Donor Cultivation To-Do List\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Webinar Slides\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Webinar Recording\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eKelly McLaughlin is specifically qualified to teach this webinar because:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe's built year-end campaigns for multiple clients that measurably increased donor retention — proof that a well-planned campaign doesn't just raise money once, it keeps donors coming back.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eOne of those campaigns doubled the prior year's results with that exact same donor audience — no bigger list, no bigger budget, just a stronger plan.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAs founder of From Scratch Fundraising, she specializes in building individual giving programs from the ground up for small, mission-driven nonprofits — the kind without a dedicated development department or a big year-end budget.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHer professional roots are in community organizing, which shapes a year-end approach built on real donor relationships, not just a December ask.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe's raised over $1 million annually for niche foreign policy advocacy work, and works primarily with advocacy, policy, and systems-change organizations — groups with missions that are hard to message and require strong, strategic messaging approaches.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eKelly has seen firsthand what separates a year-end campaign that quietly underperforms from one that doubles results: the plan you build now, before December ever arrives. This webinar hands you that plan.\u003c\/span\u003e\u003c\/p\u003e","brand":"CharityHowTo","offers":[{"title":"Default Title","offer_id":67508952301786,"sku":"McLaughlin - Webinar Recording","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9090\/3099\/files\/get-ahead-of-the-curve-how-to-build-your-best-ever-year-end-campaign.png?v=1791491880","url":"https:\/\/charityhowto.myshopify.com\/products\/get-ahead-of-the-curve-how-to-build-your-best-ever-year-end-campaign-v2","provider":"CharityHowTo","version":"1.0","type":"link"}