{"product_id":"emotive-writing-to-move-your-donors-heart","title":"New! Emotive Writing to Move Your Donor's Heart","description":"\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003e\u003cstrong\u003eThe difference between organizations who stay top-of-mind and those who get forgotten is this…\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003e\u003cstrong\u003eIt’s the communications that help supporters FEEL the work.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eWriting that brings people close to real moments of change. Writing that sounds like a real person who cares (because that’s who you are!).\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eThis is what emotive writing is all about. And you’ll learn this vital skill for fundraising in this course.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\"color:#0C8643;font-size:16px;\"\u003e\u003cstrong\u003eWhat happens when you sharpen your emotive writing skills?\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eYour supporters feel emotionally connected when they read your communications. They can tell a real person wrote this and they grow to trust you.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003ePeople look forward to reading more stories about your work, because they feel proud to be part of the mission.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eYou become the organization people think of first when they’re considering their giving.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eYou write with more confidence — knowing how to make your donor communications compelling and memorable.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eAnd ultimately, you raise more funds!\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-size:16px;\"\u003e\u003cstrong\u003eThis course includes:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eSix focused video lessons (around 10 minutes each) with Madeleine Nance, Fundraising Copywriter \u0026amp; Messaging Strategist. Watch at your own pace and revisit whenever you need\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eFive proven strategies to emotionally charge your fundraising copy — ready to apply to mail, email and social media appeals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eTechniques to make you stand out from every other organization\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eSpecific words and phrases that remind your supporters why they care and inspire them to give\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\"color:#0C8643;font-size:16px;\"\u003e\u003cstrong\u003eYour Lessons\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eLesson 1: Six reasons to appeal to people’s emotions\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eLesson 2: Get the donor close to the impact\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eLesson 3: How to inspire empathy\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eLesson 4: How to use empowering language\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eLesson 5: Storytelling tips\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eLesson 6: How to talk about sensitive or heavy subjects\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-size:16px;\"\u003e\u003cstrong\u003eBonus Materials Included\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eYou'll receive a downloadable cheat sheet so the techniques you learn in your video lessons stay at your fingertips when you’re writing fundraising emails, letters, and social media posts.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-size:16px;\"\u003e\u003cstrong\u003eAbout Madeleine\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-size:16px;\"\u003eMadeleine is the founder of Kind Word, where she specializes in emotive messaging — a fundraising approach that helps nonprofits move beyond sounding like every other organization to connect deeply with donors. Through her course 'Emotive Writing to Move Your Donor's Heart' and copywriting for organizations globally, she trains nonprofit teams to write in ways that touch hearts and inspire action.\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:#404040;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"color:#404040;font-size:17px;\"\u003e\u003cstrong\u003eThis course will help you communicate your incredible work in a way that moves hearts and inspires support.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"CharityHowTo","offers":[{"title":"Default Title","offer_id":47739930116314,"sku":"Rev 90","price":199.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/charityhowto.myshopify.com\/products\/emotive-writing-to-move-your-donors-heart","provider":"CharityHowTo","version":"1.0","type":"link"}