If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.
When your organization faces an emergency – whether natural or man-made, anything from a serious loss of funding to a natural disaster – your donors want to help you!
Join us for this step-by-step, detailed guide to raising money in emergencies. You’ll get the guidance and templates for creating a simple but effective direct mail piece and/or an email campaign that follows the tested, proven approach to getting donors to step up when you really need them most. By the end of this 90-minutes interactive webinar, you will be fully equipped to quickly raise funds for emergency situations.
During This Nonprofit Webinar, You Will Learn:
- What is an emergency? Emergencies come in all shapes and forms, but they all have urgency, importance, and unusualness. We’ll help you understand whether your situation has the hallmarks of an emergency – and how to frame the situation for maximum effectiveness.
- Writing the message: Outline. Step-by-step what to say and how to say it, to encourage donors to stand with you in the emergency.
- Template for your emergency Direct Mail piece: A ready-to-adapt design for the look and feel of your emergency mailing.
- Template for emails: A complete template for a campaign of three or more emergency emails, including suggested language for the landing page.
- Common fears for fundraisers in emergency times: The surprising truth about “donor fatigue,” how you can raise unrestricted funds in times of emergency, and more.
You’ll Get These BONUS Materials:
- Fundraising in Uncertain Times: Special White Paper by Jeff Brooks and Steven Screen on the challenges many nonprofits are facing these days and what you can do to best survive.
- Complete Template for emergency direct mail piece.
- Template for emergency email campaign (3+ messages).
- Detailed outline for emergency messaging.
- The Webinar Slides
- The Webinar Recording
About Your Topic Expert:
Jeff Brooks is specifically qualified to teach this webinar because:
- He has written thousands of direct mail and email fundraising campaigns.
- He has raised millions of dollars in times of emergencies, ranging from the collapse of the Soviet Union in the early 90s, to the Indian Ocean Tsumani in 2006, to stock market crashes, less-known natural disasters, to COVID and up to the current funding crisis.
- He is the author of three influential books on fundraising, including The Fundraiser’s Guide to Irresistible Communications.
Jeff Brooks has served the nonprofit community for nearly 40 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions. He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.
If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.