{"product_id":"50-opening-lines-to-capture-your-donors-attention","title":"50 Opening Lines to Capture Your Donor's Attention","description":"\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYour donor decides in seconds whether to keep reading.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThese 50 opening lines for fundraising appeal emails, letters, and social posts follow five strategic approaches - created by Madeleine Nance, Fundraising Copywriter \u0026amp; Strategist.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAll to help you grab attention from the start.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eInside this downloadable swipe file:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003e5 strategic types of opening lines \u003c\/strong\u003e– tried and tested across hundreds of fundraising appeals, emails, and social posts\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003e10 examples of opening lines for each type\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eThat's 50 opening lines total \u003c\/strong\u003e– ready to copy and customize\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWhere to use these sentences \u003c\/strong\u003e– appeal emails and letters, social posts, thank you notes, video scripts\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWhy each type works \u003c\/strong\u003e– so you understand the strategy, not just the words\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\"background-color:transparent;color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWho is this for?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eExecutive Directors:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYou're running the organization AND writing donor messages. You need a first sentence that cuts through a crowded inbox, fast!\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eFundraisers:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYou've got income targets. Your donors have a hundred things competing for their attention. Your opening line needs to win.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eCommunications Leads:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYou see how much content gets ignored. You want your message to be the one people read and act on.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eConsultants and Copywriters:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYou're writing for multiple clients. You need fresh ideas on demand.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eYour next fundraising appeal \u003c\/strong\u003e\u003ci\u003e\u003cstrong\u003eneeds \u003c\/strong\u003e\u003c\/i\u003e\u003cstrong\u003ean opening line that grabs donor attention, so you can bring in MORE donations now.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"CharityHowTo","offers":[{"title":"Default Title","offer_id":47623750582490,"sku":"90%","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9090\/3099\/files\/2-50-opening-lines-ad-image.png?v=1772227355","url":"https:\/\/charityhowto.myshopify.com\/products\/50-opening-lines-to-capture-your-donors-attention","provider":"CharityHowTo","version":"1.0","type":"link"}