Ever feel like you're on a treadmill of fundraising events that don't raise as much money as they could? Join this session to get the tools you need to increase your return on investment from under-performing events. Move good events you like to great events you'll love, and learn when it's time to lose the old, tired event that no longer serves you and your organization.
In this session you'll learn :
- How to clearly define your fundraising event goals (monetary and nonmonetary)
- How much money your special events should be raising according to national benchmarks
- How to Know when it may be time to lose that old, tired event that barely breaks even and exhausts you, your staff and volunteers
- How to increase the amount of money you raise with your existing events using the latest tools and tactics
- How to missionize your fundraising events (so guests remember what your organization does long after the event has past)
- How to maximize the donor/guest experience after the event
- How to leverage special events for your major gift program and beyond
- How to assess the benefit of potential new events before saying yes
Bonus Materials:
- Pre-event support checklist
- Marketing support checklist
- New event assessment checklist
- The webinar recording & the slides
About the Expert
Tammy Zonker is an envelope-pushing fundraising practitioner, inspiring international speaker, powerful trainer in the discipline of transformational philanthropy. In the past 15 years she's trained and led teams to raise more than $400M, including a single gift of $27.1M.
She's been recognized as one of the Top 30 Fundraising Consultants in the U.S. by Michael Chatman of The Giving Show. Received Fundraising Success Magazine awards for Campaign of the Year and Multichannel Campaign of the Year. And has served as Technical Editor for the third edition of Fundraising for Dummies, Editorial Committee Member for Nonprofit Quarterly and adjunct faculty for Indiana University.
In her current practitioner role as Chief Philanthropy Officer for The Children's Center in Detroit she's led the team effort to triple fundraising results in three years.