Online Advocacy 101: The Beginner’s Guide to Using Your Website, Email List and Social Networks to Advance Your Mission

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If You're Unable to Attend the Live Webinar You Will Still Have Access to the Webinar Recording, Slides and Bonus Materials

How can nonprofits and causes turn online clicks, comments and connections into meaningful change?

In this live, 90-minute premium webinar geared especially toward beginners, communications expert Kerri Karvetski will show you how to begin using online channels to inspire action, influence decision-makers, and create change in the real world.

This webinar will begin with tactics and techniques and move through the basics of forming a practical online advocacy strategy.  

Here’s what you’ll learn in this live interactive webinar:

  • 5 real examples (from organizations big and small) of advocacy campaigns that used digital techniques to make real change
  • How to find supporters, influencers and decision makers online
  • How to use your website to advance your advocacy goals
  • How to use your email list to advance your advocacy goals
  • How to use your social networks to advance your advocacy goals
  • Strengths and weaknesses of social media channels such as Facebook, Twitter, YouTube and Instagram for advocacy campaigns
  • Tools you can use to execute your online advocacy campaign (more in bonus materials)
  • How to plan a basic online advocacy strategy that supports your organizational goals

Bonus Materials

  1. Big List of Online Advocacy Tools
  2. 50 Inspiring Advocacy Organizations You Should Follow Right Now
  3. Online Advocacy Action Planning Template
  4. Kerri’s magic copywriting list: ACTION! 101 Phrases for Online Advocacy Campaigns
  5. Webinar recording and slides

Presented by Kerri Karvetski, owner of Company K Media. Kerri helps nonprofits and social benefit companies communicate online. Strategist, campaigner, copywriter and trainer, Kerri helps clients such as National Wildlife Federation, Amnesty International USA and American Diabetes Association reach out to supporters in ways that deeply resonate. Nonprofit marketing agencies such as Beaconfire RedEngine turn to her for online copy that is crisp, clear and compelling. Groups such as CharityHowTo call on her for practical, useful training in online communications and social media. 

Kerri is a youth soccer coach and an aspiring vegetable gardener. She lives in the beautiful Hudson River Valley with her husband and two children. 


If You're Unable to Attend the Live Webinar You Will Still Have Access to the Webinar Recording, Slides and Bonus Materials