Workshop Dates & Times:
Thursday, March 27, 2025, from 1:00pm-3:30pm EST
This Workshop is Perfect for you if:
You want to uplift the communities you work with and move away from language that perpetuates harmful stereotypes to build more genuine donor connections. In this new workshop, you’ll learn how to craft donor appeals and thank you letters that honor client stories through ethical and community-centered communication strategies designed to make a lasting community impact.
Join us for this workshop filled with engaging exercises and group discussions, and discover new approaches to utilizing asset-based language, crafting community-centered stories, and unlocking unrestricted giving.
This workshop series is perfect for nonprofit professionals, development officers, and anyone passionate about creating positive change through donor engagement. Don't miss this opportunity to transform your communication strategies, elevate your organization's impact, and revolutionize our communities.
During This Nonprofit workshop, You Will Create:
- A Donor Appeal Letter Using Asset-Based Language
- A Donor Thank You Letter Using A Community-Centered Approach
During This Nonprofit Workshop, You Will Learn:
- How to accurately and respectfully talk about people’s identities, situations, and roles in society
- How to lift up unity, participation, and cooperation over division, extreme individualism, and competition
- How to incorporate asset-based language into a donor appeal letter
- How to treat donors as collaborators
- How to foster a sense of belonging with donors
- How to promote the understanding that everyone benefits from community investment
- How to create a donor thank you letter using community-centered practices
During This Nonprofit Workshop, You Will Be Responsible For:
- Bringing donor appeal writing samples from your nonprofit
- Bringing donor thank you letter writing samples from your nonprofit
- Participation in group discussions
- Participation in writing activities
You’ll Get These BONUS Materials:
- Introduction Guide to Asset-Based Language
- Guide to Creating Community-Centered Pitches
- Deficit-Framed Appeal Letter Sample
- Asset-Based Appeal Letter Rewrite Sample
- Transactional Thank You Letter Sample
- Transformative Thank You Letter Rewrite Sample
- The Workshop Slides
- The Workshop Recording
About Your Topic Expert:
Frank is specifically qualified to teach this workshop because:
- Frank practices community-centered storytelling, using the power of language to spotlight the strengths and resilience of communities, turning the focus on their potential and power as they confront deep-rooted systemic barriers.
- Since 2010, Frank has collaborated with communities of color while in various leadership roles with post-secondary institutions, nonprofit organizations, business chambers, and his own company, 4 Da Hood.
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Since 2019, Frank has presented on topics such as Asset-Based Language, Community-Centered Fundraising, and Story Arc Grant Writing at several nonprofit conferences, including the Nonprofit Storytelling Conference, AFP Lead, and AFP Arizona Statewide.
Storyteller Extraordinaire and Social Justice Warrior, Frank Velásquez Jr. crafts organizational stories and helps leaders authentically tell their own. He creatively connects our stories, preserving the unique flavor of each one like a delicious bowl of gumbo. Since 2010, Frank has helped various sectors – private, public, NGOs, and post-secondary institutions – and communities of color develop narratives that are authentic, accurate, and impactful.
For more upcoming live webinars to aid your nonprofit professional development, please check here.